Rakshabandhan Campaign – The Bond of Love & Education

Initiative: Providing Access to Education for Marginalized Girl Children in Rural Sundarbans

Objective: To ensure one year's worth of education for underprivileged girl children in the Sundarbans, with an estimated value of 15,600 rupees per child. This initiative offers donors a unique opportunity to sponsor a child's education as a meaningful Rakhi gift, embodying the true essence of Rakshabandhan.

Background: The Sundarbans, a UNESCO World Heritage site, is a unique and ecologically fragile region in India. Despite its natural beauty and rich biodiversity, the area faces significant socio-economic challenges. In rural areas like the Sundarbans, girls always face several challenges for education, including poverty, cultural norms, and safety concerns.

Given the prevalent issues of girl child trafficking and child marriage, especially in the border areas of India and Bangladesh, where our most of the branches are situated, we emphasize the importance of girl child education.

Education with Extracurricular Activity:

Integrating activities such as karate, dance, music, drawing, singing, and drama into the curriculum in the rural Sundarbans is crucial for several reasons, especially considering the marginalized children we serve.

1. Preparing for the Future: In today’s rapidly changing world, skills such as creativity, critical thinking, and collaboration are highly valued. Activities like drawing and drama enhance creative thinking, while group activities foster teamwork and communication skills.
2. Mental and Emotional Well-being: Activities such as music and drawing provide a therapeutic outlet for students to express their emotions and cope with stress. This is particularly important for children in the Sundarbans, who may face environmental and socio-economic challenges.
3. Holistic Development: Incorporating extracurricular activities ensures the holistic development of students. These activities contribute to the physical, mental, and emotional well-being of children. For instance, karate enhances physical fitness and discipline, dance and music foster creativity and cultural awareness, while drawing and drama improve cognitive and social skills.

Campaign Concept: Rakshabandhan is a festival that goes beyond the simple act of tying a thread; it is a celebration of love, protection, and social responsibility. As a symbol of protection and love for beloved ones, we offer an opportunity to sponsor a girl child's education as a meaningful Rakhi gift, embodying the true essence of Rakshabandhan.

Reward-Based Campaign:

We are excited to introduce a special reward-based campaign to express our heartfelt gratitude to our generous donors. For every donation made, we will send a personalized thank-you gift directly to an address of your choice, with a message from you on the envelope.

What’s Included in the Gift Package:

Thank You Card: A beautifully designed card featuring a picture of the beneficiary student and a heartfelt note written by the child.

Rakhi: A traditional symbol of love and protection.

Bookmark: A charming keepsake to show our appreciation.

This thoughtful package is designed to make your donation experience even more meaningful.

Campaign Target:

Education Sponsorship for 411 girl children for a year.

Why Girl Child?

In rural areas like the Sundarbans, girls often face significant barriers to education, including poverty, cultural norms, and safety concerns. Given the prevalent issues of girl child trafficking and child marriage, especially in the border areas of India and Bangladesh where our most of the branches are situated, we emphasize the importance of girl child education. Educated girls are more likely to secure better jobs and contribute to the economic stability of their families and communities. In regions like the Sundarbans, where traditional gender roles may dominate, educating girls can initiate significant social change and promote a more inclusive and equitable society.

Implementation Strategy:

1. 1. Partnerships and Collaboration:

Partnerships and Collaboration:

• Collaborate with Philanthropy Organisations & CSR.

Fundraising and Sponsorship:

• Launch a multi-channel fundraising campaign through social media, Physical launch, email, WhatsApp and community events to reach potential donors.
• Encourage individuals to sponsor a child's education as a Rakhi gift, promoting the idea through compelling storytelling.

Awareness and Outreach:

• Develop a comprehensive outreach program to educate potential donors about the importance of education and the specific needs of children in the Sundarbans.
• Create promotional materials, including videos, brochures, and social media posts, highlighting the impact of education on these children’s lives.

Donor Appreciation:

• As a token of gratitude, each donor will receive a thank you card from the sponsored child, a handmade Rakhi, and a bookmark to the preferred address by courier. These items symbolize the heartfelt appreciation and the personal connection established through the act of giving.

Monitoring and Evaluation:

• Establish a monitoring system to track the progress and performance of the sponsored children.
• Provide quarterly updates to donors, showcasing the academic achievements and personal growth of the children they have sponsored.

Expected Outcomes:

• Educational Impact: Increased enrollment and retention rates in schools of Swapnopuron. Improved literacy and numeracy skills, leading to better educational outcomes.
• Community Empowerment: Enhanced awareness and value of education within the local communities. Empowerment of families through the educational success of their children.
• Sustainable Development: Long-term socio-economic benefits as educated children contribute positively to their communities and break the cycle of poverty.

Our Ask:

1. Individual Contributions: Individuals can sponsor a girl's education by covering the costs of school fees, uniforms, books, and other essentials. This direct support can ensure that financial barriers do not prevent girls from attending school.